Digital Marketing + Webinar Strategy: Leadership and Strategic Development
Business Growth: Collaborated with Brunel University on a marketing campaign, achieving the client’s desired outcomes with a 95% target audience.
Social Media Marketing + Strategic Fundraising: Financial and Resource Management
Digital Finance: Developed a digital marketing strategy for Amnesty International St Albans, achieving 98% of target sales for theatre performance tickets.
Innovative Strategy + Electoral Campaigns: Persuasive and Cross-Cultural Communication
Innovation Marketing: Boosted the Conservatives' social media presence during the Leadership Elections Programme, Ready for Rishi in 2022 and the Mayor of London Campaign in 2020/21, resulting in a 30% and 40% increase in membership engagement.
Influencer Strategy + HK BN(O) Welcome Programme: Crisis Management and Critical Problem-solving
Community Development: Positioned St Albans as a top-3 relocation choice for British National (Overseas) investors and new constituencies right after the new visa route announced in early 2020, enhancing the property market by 95%.
Social Media Marketing + Local Elections: Public Speaking and Community Engagement
Electoral Campaign: Strategically guided the Liberal Democrats in the 2022 St Albans City and District Council election, achieving incredible results with a 90% council leadership.
Hong Kong British National (Overseas) Welcome Programme: Financial and Resource Management
Contract Development: Successfully guided the St Albans and Watford Citizen Advice Bureau in securing 100% funding for the Hong Kong BNO Welcome Programme.
Social Media Marketing + Sustainable Business: Critical Problem-solving
Customer Growth: Tripled congregation growth for the Chinese Christian Church in Luton following the new visa route announced in early 2020, .
Funding for Hong Kong British National (Overseas) Welcome Programme: Leadership and Strategic Development
Tender Management: Demonstrated high success in tender programmes for UK Welcome Refugees, UKHK, Welcome Churches, Herts Welcome Refugees, and Birmingham Chinese Methodist Church.
Youth Violence Prevention Programme: Leadership and Strategic Development
Community Engagement: Fostered partnerships with the Civil Service Bureau Volunteer Team and High Schools in Kowloon of HK, reducing domestic violence incidents by 70%.
China Shenzhen Airport Group, Airport Expansion from Inbound to International Services: Stakeholder Management for Diverse Groups
- Strategic Market Entry: Managed the business M&A to enter the Chinese market, partnering with China Shenzhen Airport Group, leading tourism management to target international customers, resulting in a 30% revenue increase.
- Revenue Enhancement: Directed Private Jet Management Programme for China Shenzhen Airport Group, achieving a 10% revenue increase.
- Tourism Business Management: Led a cross-cultural partnership with a Hotel Group based in Hong Kong and a Tourism Business based in Shenzhen, increasing revenue by 60%.